Everyday hero
Sambal Nasi Lemak
纯粹素 椰浆饭参巴 · #NL01
Key ingredients: torch ginger flower, kaffir lime leaf, vegan belacan, mushroom stem
RM10.00 /jarBuy on Shopee
Plant-based Malaysian flavours
Malaysia's favourite flavours, made 100% plant-based
Handcrafted sambal and cooking pastes from Penang — real vegan belacan instead of shrimp paste, no onion or garlic, no meat or seafood. The taste you grew up with, entirely from plants.
🌱 From RM5 a jar
🌱 100% Plant-Based
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100% Plant-BasedVegetarian & vegan
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No Shrimp PasteVegan belacan instead
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No Onion or GarlicAllium-free · 五辛素
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No Meat or SeafoodJust herbs & spice
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Made in PenangMachine-filled, consistent
The secret
Sambal without shrimp paste? Here's how.
Traditional sambal leans on belacan — fermented shrimp paste — for its savoury depth. We rebuild that umami entirely from plants.
Our house-made vegan belacan starts from mushroom stem, layered with torch ginger flower, kaffir lime leaf and fragrant bay leaf. It tastes like the sambal you grew up with, with nothing from the sea.
🦐 Shrimp belacan
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🍄 Mushroom-based vegan belacan
Our Craft
Everyone's favourite dishes — now completely meat-free
Sambal is Malaysia's national comfort food. We set out to capture that fragrant, fiery flavour without a trace of shrimp paste or animal ingredients — so vegetarians never miss out.
The secret is in the aromatics. We fold together rarely-used spices like bay leaf and torch ginger flower with a house-made vegan belacan and mushroom stem — a sambal with a uniquely deep, layered fragrance, good enough to make plain rice a whole meal.
- ✓Vegan belacan, real umami. Mushroom-based savouriness replaces seafood, so the flavour stays authentic.
- ✓No onion or garlic. Allium-free (五辛素) — friendly for Buddhist vegetarians.
- ✓No mystery ingredients. Built on whole herbs, roots, chillies and nuts.
The Range
Explore our vegan sambal & pastes
Eleven plant-based ways to bring Malaysian flavour to your kitchen — from spoon-straight sambal to ready-in-minutes cooking pastes. Every jar from RM5.
Signature Sambals
素参巴系列 Delicious with plain rice — no cooking needed
Tangy & zesty
Sambal Hijau · Green Chilli
纯粹素 青辣椒酱 · #HJ01
Key ingredients: small & large chilli, kaffir lime leaf, green tomato, tamarind water
RM15.00 /jarBuy on Shopee
Bold & funky
Sambal Petai
纯粹素 臭豆参巴 · #SP01
Key ingredients: petai (stink bean), vegan belacan, mushroom stem
RM12.00 /jarBuy on Shopee
5-min meal
Sambal Mi Goreng Noodle
纯粹素 参巴干捞面 · #SM01
Key ingredients: noodle cake, sambal paste sachet, black-sauce & sesame oil sachet
RM5.00 /packSold out
Cooking Pastes & Sauces
酱料系列 One paste, become the chef — a dish in minutes
Tangy & aromatic
Asam Nyonya Paste
纯粹素 亚参娘惹酱 · #AN01
Key ingredients: torch ginger flower, kaffir lime leaf, turmeric, tamarind slice
RM15.00 /jarBuy on Shopee
Rich & slow
Rendang Paste
纯粹素 仁当酱 · #RD01
Key ingredients: turmeric leaf, kaffir lime leaf, tamarind slice, toasted coconut
RM15.00 /jarBuy on Shopee
Nutty dip
Satay Sauce
纯粹素 沙爹酱 · #ST01
Key ingredients: peanut, tamarind slice, turmeric
RM15.00 /jarBuy on Shopee
Cook & scale
Nasi Lemak Sambal Paste
纯粹素 椰浆饭参巴酱 · #SN01
Key ingredients: torch ginger flower, kaffir lime leaf, vegan belacan, mushroom stem
RM15.00 /jarBuy on Shopee
Ready-to-Cook Packets
懒人酱包系列 Just add your ingredients & stir-fry — no blending
One-pack meal
Asam Nyonya Paste Packet
纯粹素 亚参娘惹酱包 · #ANPKT01
Key ingredients: torch ginger flower, kaffir lime leaf, turmeric, tamarind slice
RM5.80 /packBuy on Shopee
One-pack meal
Rendang Paste Packet
纯粹素 仁当酱包 · #RGPKT01
Key ingredients: turmeric leaf, kaffir lime leaf, tamarind slice, toasted coconut
RM5.80 /packBuy on Shopee
One-pack meal
Satay Paste Packet
纯粹素 沙爹酱包 · #STPKT01
Key ingredients: peanut, tamarind slice, turmeric
RM5.80 /packBuy on Shopee
Can't decide? Build a variety box.
Mix any 3 sambals or pastes to try the range. Message us on WhatsApp and we'll put a box together for you.
Why Simple Vege
Authentic taste, made the right way
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Vegan belacan you can't tell apart
Our mushroom-based belacan delivers the savoury backbone of real sambal — without any shrimp or seafood.
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Whole-spice aromatics
Torch ginger flower, kaffir lime leaf and bay leaf, blended fresh for a fragrance you can smell the moment you open the jar.
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Machine-filled for consistency
Mechanised production means precise control, better hygiene and the same great taste in every jar.
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From RM5 — everyday affordable
Authentic heritage flavour that fits a weekly shop, not just a treat.
From our kitchen in Penang to your table
How to Use
One paste, and you're the chef
No complicated spice-blending. Use it as a sauce, braising base or stir-fry paste and get a delicious meal on the table fast.
1
Scoop
Spoon Simple Vege paste straight into a hot pan or wok — no marinating or blending needed.
2
Add & stir
Toss in your favourite vegetables, tofu or plant protein and stir to coat in flavour.
3
Serve
Simmer briefly and serve. A fragrant, restaurant-style vegetarian dish, fast.
Simple recipes to get you started
5-Minute Vegan Nasi Lemak
Uses Sambal Nasi Lemak
- Cook rice with a splash of coconut milk and a pandan leaf.
- Warm a spoonful of Sambal Nasi Lemak.
- Serve with peanuts, cucumber and fried tofu.
Vegan Rendang
Uses Rendang Paste
- Fry 250g firm tofu or mushroom until golden.
- Stir in 120g Rendang Paste; add 250ml coconut milk.
- Simmer until thick and fragrant. Serve with rice.
Sambal Petai Stir-Fry
Uses Sambal Petai
- Blanch long beans or tempeh.
- Stir-fry with a spoonful of Sambal Petai.
- Toss 2 minutes and serve hot.
Good to Know
Frequently asked questions
Is Simple Vege sambal really 100% vegetarian and vegan?
Yes. Every Simple Vege product is 100% plant-based. Instead of shrimp paste (belacan), we use a house-made vegan belacan built from mushroom stem — the same deep umami sambal flavour with no seafood or animal ingredients.
Do the products contain onion or garlic?
No. Our sambals and pastes are made without onion and garlic (allium-free), so they suit Buddhist vegetarians (纯素 / 五辛素) who avoid the five pungent spices.
How does vegan sambal taste authentic without shrimp paste?
We blend aromatic Malaysian spices — torch ginger flower, kaffir lime leaf and bay leaf — with a mushroom-based vegan belacan. Together they recreate the savoury, fragrant depth of traditional sambal entirely from plants.
How do I use the cooking pastes?
Use them straight from the jar as a stir-fry, braising or curry base — no extra spice-blending. Add your vegetables or plant protein and cook. A tasty vegetarian dish is ready in minutes.
Where can I buy Simple Vege products?
Order on Shopee under the store name Simple Vege Grocery, or message us on WhatsApp at +6017-550 2230. We're based in Bukit Mertajam, Penang.
How should I store the sambal and pastes?
Keep the jar sealed in a cool, dry place before opening. After opening, refrigerate and use a clean, dry spoon each time to keep it fresh.
Get in Touch
Order or say hello
Wholesale, retail or just curious — we'd love to hear from you. Reach us directly or find us on your favourite marketplace.
Find us on marketplaces:
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Phone / WhatsApp+6017-550 2230
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AddressNo. 11A Bwh, Lorong Alma Jaya 1/1, Taman Sri Rozlan Alma, 14000 Bukit Mertajam, Pulau Pinang, Malaysia
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DirectionsOpen in Google Maps